The global economy is getting back on its feet after the ravage of the COVID-19 pandemic. As a result, numerous small and startup businesses in Canada and all across the globe are also simultaneously getting back into the swing of things. While business growth is always a key objective, small companies and startups need it now more than ever.
Most startup businesses strive to achieve high growth at the lowest possible costs. This is when any small business in Canada would need professional assistance and services from Canada’s #1 lead generation and growth marketing agency. With the right professionals at an expert growth marketing agency, the process of business growth becomes seamless, streamlined, and consistent, above all.
That brings us to a crucial question, which is:
What Actually Is Growth Marketing?
Growth marketing is a process where a company focuses and works on building customer relationships and fostering brand loyalty amongst customers. Canada’s #1 lead generation and growth marketing agency specializing in such marketing techniques would advise and formulate the best strategies for the long term. These strategies help create authenticity and engagement, which in turn makes for brand advocacy and help in the organic growth of customer lifetime values.
Growth marketers use modern growth hacking techniques that are different from the tried-and-tested methods of traditional marketers. The entire principle of growth marketing relies upon the objectives of attracting, engaging, and retaining customers. This is done through relentless experimentation and keen attention towards the unique, changing motives and preferences of a brand’s customers.
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Growth Marketing Hacks For Every Startup in Canada
If it’s a startup, along with traditional marketing, you need to pay attention to growth marketing. Growth marketers use various techniques and tactics to experiment with different channels and strategies and determine how to best optimize their marketing campaigns.
Here are a few very essential and effective growth marketing hacks that every startup and small business in Canada must know about:
Social Proof Of What You Say Or Advocate
The best way to gain consumers’ trust is by offering them proof that directly comes from other consumers. Statistics suggest that 70% of shoppers read one to six online reviews before purchasing.
Customer reviews and ratings are highly trusted, and using pictures and quotes from real customers is a highly effective way of including social proof on your brand’s website.
Free trials of products and services
What can be a better way to get customers to know about your product or service quality? Offering them a free trial is a brilliant and effective growth marketing hack.
Chatbots can effectively boost customer engagement and interaction and can be a charming growth marketing strategy as well.
While these are some of the most effective growth hacking strategies, there are several more that are utilized and implemented by expert professionals at Canada’s #1 lead generation and growth marketing agency. Any startup must consult with such professionals for the best results and successful growth.