The smell of aromatic coffee beans lingers this week as the first day of October starts. This is when you update and upgrade your services to patrons and offer coffee specials.
Many businesses in the food service industry take this festival as an opportunity to come up with promotional ideas to entice customers.
Suppose you have a business in the food service industry. In that case, you can employ a restaurant digital QR code menu software to cater to your customers effectively during this hectic coffee day.
The software allows you to enhance and level-up your services to provide a comfortable dining experience to your target customers, especially if there is an influx of patrons during International Coffee Day.
If you are still wondering what to include in your QR code menu during International Coffee Day, you are in the right place. Read more to know promotional ideas that can increase foot traffic and sales for your business.
Items for your QR Code Menu
The interactive QR code menu is an easy-to-update and customized medium where customers can scan, place an order, pay, and leave a tip autonomously.
You can offer your customers an interactive QR code menu and make the necessary menu categories for the special day.
Include some coffee specials in your menu to quench the caffeine cravings of your patrons. Here are some coffee food and beverages you can add to your menu.
- Pumpkin Spice Latte
Serve up some autumn-flavored coffee drink like a pumpkin spice latte on your interactive menu. This particular beverage is perfect for celebrating International Coffee Day since it is also held during the fall season.
Use the restaurant digital QR code menu software to feature pumpkin spice latte in your interactive menu and restaurant website. Describe the revel taste of this unique beverage by including cinnamon, nutmeg, pumpkin pie spice, espresso shot, and cloves as the major ingredients of this drink.
You can also offer pastries on your menu to pair up with your pumpkin spice latte such as almond cupcakes, carrot cakes, and a classic pie which go well with this drink.
- Cinnamon Maple Latte
Your cafe’s barista can add a cinnamon maple latte produced with freshly brewed coffee to the menu in addition to selling pumpkin spice lattes.
Your customers will feel warm after drinking this beverage. Allow your customers to relax outside with friends and coworkers while sipping a decadent warm beverage and taking in the changing leaves.
Never pass up the chance to serve sweet potato pie alongside your cinnamon maple latte.
- Spiced Thai Coffee
Add a Spiced Thai Coffee as a new item to your menu for your consumers. This ideal beverage lets your restaurant create something different from your typical cup of coffee.
Make sure your customers indulge in this delectable, creamy beverage to give their October a great kick of heat. Black coffee, heavy cream, sweetened condensed milk, almond essence, and a dash of ground cardamom are used to make the Spiced Thai Coffee, which also adds a touch of warmth for the fall.
Black coffee often has strong and bitter flavors, but the milk and additional spices help to balance the drink’s flavor.
Promotional Ideas for International Coffee Day
While the restaurant and food service sector celebrate coffee’s importance, consider these marketing tactics to attract more customers.
- Offer unlimited refill of a cup of joe
While customers are dining in your restaurant or café, offer them an unlimited refill of brewed coffee when they purchase a unique beverage like a pumpkin spice latte.
This marketing strategy will help you in retaining customers in your business. It also allows you to engage with your patrons and connect with them by giving freebies like a cup of joe.
Include this promotion in your restaurant or café website to inform your customers of your vouchers.
- Give out a Puppuccino to pup parents
Take this chance to give your customers’ pets a freebie. When guests in your restaurant or café who adore dogs buy a coffee drink, provide them with a pup cup.
The absence of tea, coffee, or any caffeine in the drink makes puppuccino harmless for animals. Only pure whipped cream is present.
Make sure to let your patrons’ pets experience the fun of the season as they are sipping their warm caffeinated beverage, and give their pets a cup of whipped cream instead.
- Extend the fun on social media
Everywhere in the world, International Coffee Day is honored. Remember to share postcards and greetings about the October 1st coffee celebration on your social media accounts.
Use relevant hashtag like #InternationalCoffeeDay, #Caffeinated, or #WeLoveSomePuppuccino to keep track of your restaurant’s engagements and interact with your customers.
Also, take this chance to sell some coffee beans in your store. Allow your customers to brew their favorite coffee drinks at home with the variety of coffee beans you trade in your retail store.
Final thoughts
Coffee isn’t your typical beverage. It stimulates the release of hormones (dopamine and adrenaline) in those who consume it.
Never pass up the occasion to recognize and honor the role that coffee plays in improving your customers’ lives. Streamline your services during this busy coffee season using a restaurant’s digital QR code menu software.
Honor International Coffee Day with a cup of joe to drive more customer traffic and sales for your business.
