If you are serving law practices in your area then you must be aware of the fact that how important it is to rank your firm on the top to serve your customers better. Good SEO packages not only helps you in ranking on top positions but also helps people to contact you easily. In this article, we will have a look at how to boost your law firm website’s performance by leveraging the best law firm SEO practices.
Before getting started, one thing you need to keep in mind is that unlike other website’s SEO law firms’ optimization is different because the target audience sets it completely different. Be it highly-targeted keyword research to firm’s listing and backlinks, everything is slightly different.
Focus on your service keywords
Law is expansive and you need to find out the specific high volume keywords that are about your practices. One fit all approach doesn’t work here because some may be a property lawyer, some may be into corporate practices, and so on.
So, you need to deep dive into advanced keyword research to find out keywords that can help in driving organic traffic. Combine your specific keywords with your city to make it more particular for your clients to find you. It’s recommended to keep the right keyword ratio of short keywords and long-tail keywords. And because of this, your site can be ranked on multiple keywords easily. You can use any of the available keyword research tools to extract some good result-driven keywords.
Optimizing home page with the main keyword
Unlike other websites where there is a lot of scope to place the keywords, law firm sites are short, and to the point. And, to make the maximum out of your site, the best practice is to include the main targeted keywords into the H1 tag of your home page.
It can be both short or long-tail keyword demanding upon your requirements and law firm SEO planning. If you are new to this, it’s always better to hire a professional to outsource an SEO firm to get everything done for you. Along with H1 and other subheadings like H2 and H3, make sure you are using that main keyword’s variation or LSI into the body content also.
In the H1 tag, you can use the main short keyword like Dallas Divorce Attorney or another field in which you serve. This simple practice will help you improve your site’s ranking.
Just like any other domain, competitor analysis is a fundamental practice for law firm SEO also which you can’t skip. Use an SEO tool like SEMRush and scan the site of your peers. You will get a lot of useful insights about keywords, content, on-page implementations, backlinks, and more.
The main thing you need to focus on is the backlink profile of the other site. Check out where they have built the links and what kind of content they are creating. This thing will give you a fair idea about your content creation process. Apart from this, also check out on-page technical features including, meta tags, site’s speed, number of pages, sitemap, and more. Find gaps where you can perform better than them and start working on that area.
Mobile-friendly & E-A-T optimization
More than 60% of the total Internet users use their phones and other portable devices to browse online and this is enough to stress the importance of mobile-friendly websites. Make sure all the important pages are loading faster on the mobile version and the important information is visible.
Another aspect to focus on is optimizing your site for Google’s E-A-T which stats for Expertise, Authority, and Trust. As businesses like Law firms are closely associated with trust, expertise, and authority, it becomes important to offer genuine, accurate, and updated content to your visitors. You will find a lot of information about the E-A-T concept to get started with its optimization. Or, the best option is to hire a good SEO company and they will optimize your site with all the respective law firm SEO guidelines.
The last but very important aspect of law firm optimization is creating quality backlinks for your site. You need to find related listings where you can register your site so that your clients can find you easily. The more organically you will create the backlinks, the more beneficial they will be for your business. Never purchase backlinks for your site as they will do more harm than any benefits. You will come across many such packages where they will offer hundreds of links. But all these links are of low quality and can harm your reputation.
These were the important law firm SEO tips to make yourself stand out from the competition and be found on the Internet. Start optimizing your firm and establish yourself as an authority in your industry. Along all these, start using social media platforms to create your brand awareness as this will also help in improving the rankings.