Expanding and growing your business is never an easy task, especially when you are trying to do it in a down market. Sometimes world events that are out of your control occur and greatly limit your ability to conduct business.
You can stress about it and worry, but that doesn’t do any good. If anything it just makes the situation worse. While a global pandemic is never something you want to think will happen again in the future, you cannot predict that it will not happen again. Here are some tips to help you better prepare for difficult times for business owners.
Be Very Responsive for All Customer Service Inquiries
Customers are going to become needy even more during difficult times, and your support request volume might increase significantly during this time. Be sure to reply to all messages and requests in a timely manner. You want to keep all customers as happy as possible. Try to reply to all inquiries in less than 24 hours.
Make Delays and Issues Known: Be Transparent
If you are shipping physical products, for example, and delays are expected make sure you relay this information to your customers. A message on your order pages letting them know to expect delays is a good way to prepare them for what is to come. This will also reduce your customer support inquiries looking for status updates on orders.
Communicate Via Messaging and Email to Check-In on Your Customers
Sometimes a simple email or message to your customers asking them how they are doing during difficult times is a great way to help strengthen your relationship with them. This shows that you care and consumers remember this the next time they need the product or service your business provides.
Create Add-on or Up-Sell Products or Services
If your sales are down during a slow period of time think of a complementary product or service you can offer that will allow your business to bring in revenue. A little creativity and outside the box thinking can help a struggling business change its course of direction.
Step Up Your Content Marketing
No matter what is happening in the world, people are still going to be on the internet and searching Google. By putting more effort into your content publishing it will give you an opportunity to be found by more potential customers. Also, this down time can be used to help make major SEO gains in the future.
Make sure that you show compassion in your marketing efforts during difficult times. This can help your business connect with people, as they appreciate a business with an authentic voice. From email signatures to messages in email newsletters, make an effort to show compassion and it will help you both in the present and in the future.
Pandemics and world-issues all eventually come to an end, and once we are back to normal you are likely going to focus on growing your business to make up for the lost down time. To help you accomplish this, take a look at the business growth tips highlighted in the infographic below.
Infographic by Hustler Alliance.