With the advancements in the plus size fashion wears, most of the retailers are picking up the pace to accelerate their sales too. Some years ago, few wholesalers sold Curve Womens Clothes and showed us the record-breaking sales. It gave rise to the urgency of buying the stock of plus size clothes. When a curvy woman walks in a store and finds her size of the favourite product, it makes her buy more than one. Here are some reasons why retailers are purchasing curve women clothes for their stores.
Not an Underserved Market Anymore
The plus size clothes market was considered as an underserved market because no one was thinking about the needs of plus size women’s clothing. In 2018, when Walmart introduced the plus size range. Many retailers were attracted towards the stock of plus size and curve clothing range and earned a handsome profit. The plus size clothing made $178 billion of business last year. With the annual growth rate of 4.3%. There has been the fastest growth of plus size clothing during the forecast period.
Breaking of Stereotype Thinking
Most of the ladies were feeling left out because of the ignorance from the fashion stores. In past times, it was the thinking of most of the retailers that chubby ladies don’t opt for the fashionable clothes. But with the passage of time, many marketing agencies like Dove’s Real Beauty” and others ran campaigns on curve size clothing and introduced the collections as a new era of wearing. It broke the stereotypical thinking of the retailers and when they saw a huge rise in the sales of plus size fashion wear. Most of the wholesalers started to invest in the plus size range.
As the plus size market has opened up, many smart retailers are tending towards this range because of the shifting of trend. Whole world has extended their size of clothing. It was the time when there were no sizes after 14. Nowadays, you can see, most of the new arrivals are of size 16 or above. 3 years back, some of the stores in the UK was charging 15% more for plus size garments. Now it is vice versa. Retailers are now focusing on curve and plus size clothing more than any other size.
Body Diverse Clientage is Must
Have you ever stepped in a well-known store where there is not a separate category of women plus size clothing? Of course, not. Clothing racks are arranged according to the body sizes. You will observe most of the trending styles in plus size clothing. Having the plus size range in detail means the retailer thinks about the curvy women. They buy curve womens clothing range to complement their curvy customers. A retailer knows about his/her customers. Most of the fashion influencers was of the view that, if world would have cared about the body diverse clientage 10 years ago, then the plus size fashion industry could be a billion-dollar industry.
Role of Media Industry
Retailers don’t buy clothes until it is in trend worldwide. It is a clear and vital role of media industry in uplifting and downsizing of a fashion. In 2016, a famous comedian Leslie Jones who is almost 6 feet tall, couldn’t find a designer for her red-carpet dress. She burst her emotions on twitter and called the media industry’s biased against larger women. A number of retailers took notes than and it made a huge impact on fashion industry. Many top models of the Vogue are chubby. Same goes for other top ranked magazines too.
We can see nowadays a leading segment of plus size fashion wear in every fashion week of the world. Most of the fashion trends are introduced in the UK. Are you wondering why uk wholesale clothing supplier is making so much clothing range of plus size clothes? The suppliers of the UK are active because of the huge demand of the retailers to buy the stock.
Women Love Their Curves
The old times are over when chubby ladies were ragged for being chubby. Those body shaming years are over now. Modern plus size range is designed the way that it complements the figure of the ladies. It makes their sexy side prominent to the world. Due to these types of articles, it becomes quite handy for the retailers to run a campaign or do a proper marketing of the plus size dresses.
There are many fashion influencers who are active in giving understanding to their followers how you can rock your curves. Considering all of the above points, you know what to buy now. But where to buy? I can solve this problem of yours too. Buy your desired curve plus size clothing from Wholesale Shopping and give wings to your sales.