Top ecommerce platforms in UAE & Middle East

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UAE holds the largest and fastest-growing ecommerce market in the Middle East  –  nearly 81% of Dubai’s adult population regularly purchases goods online. This is a great time to jump into the ecommerce market.

With numerous platforms, you can easily develop your online store. The most popular ecommerce platforms in UAE include:

  •  Magento
  •  Shopify
  •  Bigcommerce
  •  Woo Commerce
  •  OpenCart
  •  3dcart
  •  PrestaShop

But how can you choose the best platform? It’s extremely important to select the right one before you commit time and resources to it – you need to consider all the pros and cons. Let’s take a closer look at what they have to offer.

  1. Magento

Magento is considered one of the best secure open-source ecommerce platforms. Brands like Nike, Procter & Gamble, and Cisco trust Magento.

  • Advantages:

·         Scalable and highly customizable.

·         Magento add-ons & widgets are updating and evolving.

·     Strong SEO.

  • Disadvantages:

·         Expensive themes.

·         Requires development skills.

·         It needs certified developers to work on, else it could gush down your time and resources.


Shopify is a subscription-based software that allows anyone to set up an online store. It is one of the leading ecommerce solutions in the market – Shopify is used by more than one million merchants.


  • Advantages:

·         Fast loading time.

·         The online store can be set up instantly.

·         Good customer support.

  • Disadvantages:

·         It’s written in its own language known as “Liquid.” So customization will not be an easy option.

·         There is a charge on every payment gateway transaction.

·         Ranked poorly in SEO in numerical studies.


Bigcommerce works on the same principle as Shopify but the difference lies in the tools they provide. There are many reasons for Bigcommerce to be popular, one of the major reasons is the themes that have every feature that fulfills all the buyer needs. It’s used by a lot of big-name brands, including Toyota, Martha Stewart, Schwinn, and Gibson.

  • Advantages:

·         All necessary functionality is built-in.

·         Fully adapted to mobile devices.

·         It includes SEO features that help to improve the search engine ranking.

  • Disadvantages:

·         ThelLite version of Bigcommerce is not available.

·         A small selection of free themes.

·         You’ll need to upgrade to a more expensive plan if you surpass the annual sales threshold. 


WooCommerce is an open-source ecommerce platform that runs over WordPress. It is recommended for people who have a technical team to manage the store.

  • Advantages:

·         It is available free of cost.

·         Multiple payment gateways.

·         Limitless customization options – you can design a store as per your requirements.

  • Disadvantages:

·         WooCommerce doesn’t offer hosted solutions so security and hosting issues are to be taken care of.

·         Expert knowledge is needed to add new functionality.

·       Because WooCommerce does not offer support when troubles arise, users will have to seek help from the community of users and developers.


OpenCart is an open-source PHP-based online ecommerce solution. It provides a reliable foundation from which to build a successful online store.

  • Advantages:

·         It’s quite intuitive and all the features are laid out nicely.

·         It has a lot of modules and themes (about 10 000) – free and commercial.

·       It has a built-multi-currency payment system, which is important for those online shops that work with more than one currency.

  • Disadvantages:

·         Slow checkout experience.

·         When it comes to customizing your theme, you’re going to have to know how to work with the code.

·         Extensions, add-ons, modules, and plugins don’t always like to work together.


3dcart is an affordable, fully-hosted ecommerce solution that can be used by single entrepreneurs & large companies.

  • Advantages:

·    Rich SEO features (Google, Bing, and Yahoo) and social media (Facebook, YouTube, and Twitter) integrations make it possible to promote your online store’s visibility.

·         A wide variety of checkout options are available.

·         Unlimited storage facilities are offered to the users.

  • Disadvantages:

·        The most significant problem of 3dcart is that there are limitations on both sales volume and bandwidth usage.

·         3dcart doesn’t provide enough customization options.

·         Learning all the features can take time.


PrestaShop has earned tremendous popularity in recent years due to the customization features.

  • Advantages:

·         Easy to install.

·         The administration panel is flexible and easy to handle.

·         Well-structured workflow with customer management.

  • Disadvantages:

·        To set up a basic store, the free version is appropriate but for a decent store you’ll have to purchase some modules.

·         Constrained adaptability is a critical disadvantage of PrestaShop.

·         Add-ons can interfere with each other and bugs may arise.

According to Statista, in 2021 there are more than 2 billion people buying goods and services through e commerce shops. Start-ups looking to expand into eager online markets might do very well to introduce their business into the UAE now. But you need the right partner by your side.

Hiring developers who are just starting up is okay. However, it is also a gamble. It’s always advisable to look for an established website design company in Dubai that has a clear and organized development process, industry experience, and proficiency in the latest technologies.

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