Oh, Facebook’s organic reach, what a treat. Nothing in digital marketing has generated as much debate or complication as this topic. Your organic Facebook content may still get some attention, even if you spend more time & expense on sponsored Facebook advertisements. You may make use of Facebook’s algorithm to attract a big market and distribute your organic content effectively. How? By keeping in mind these five key pointers.
Post Engaging Videos
In the eyes of many, video is a very captivating medium compared to still and texts. Having the ability to upload videos for free is a huge perk. Many various video formats are available, including ads and how-to tutorials. Newer methods of filming, like Stories and Facebook Live, also exist.
If you’ve got something worth presenting to your followers, Facebook Live is a great way to do it. If you want your viewers to view your live video, you need to make it entertaining enough to pique their curiosity. The launching of a fresh product is an outstanding example of this. For your consumers, you should come up with an intriguing approach to introducing a new product or service.
Make Good, and Shareable Content
Facebook considers shareable content to be the gold standard. In 2009, Instagram was all about the pretty pictures, while YouTube was all about the personality-driven material. Don’t get caught up in your own high expectations. If something is bad on Facebook, it is bad. Facebook is the final arbitrator of what counts as “good” or “bad” content. You must regularly re-calibrate your metrics based on the interactions you get. Develop stuff that people will want to discuss if you’re going to be on Facebook. After that, we’ll see an increase in organic reach.
Timing is Important
Aside from the content itself, the timing of your Facebook posts is crucial. If you post a great piece at 4 a.m., your core demographic won’t see it until later in the day after they’ve completely slept through it. Employ your Facebook statistics to find out when your followers are most likely to engage with your content.
In the Posts area of your Page Insights, one could observe when your following is most active. To maximize your organic reach on the platform, you should publish at times when your following is almost certain to be using the service.
Don’t Buy Fake Fans, and Likes
This could sound like a fantastic idea for a business that is just getting started on social media. Five bucks will get you 5,000 “genuine” followers on Fiverr, and then you can call it a day. As if it weren’t so difficult. Acquiring fans is a terrible business idea for a number of reasons. Obviously, because they aren’t genuine people, they offer nothing of value. Additionally, customers are well-versed in the skill of spotting bogus followers.
A Facebook page with more than 20,000 followers but little to no activity is a warning sign. Purchasing followers, on the other hand, might harm your organic visibility, which is why I advise businesses to avoid it. Fake fans lower your page’s overall participation, so Facebook shows your material to fewer of your actual followers.
Plan Out a contest
Launching a Facebook competition or giveaway is an excellent approach to pique people’s enthusiasm for the content you’re promoting. Who doesn’t like receiving freebies? Hosting a competition that motivates individuals to respond to your post is a great way to increase your organic reach.
order to ensure the effectiveness of your content, you should adhere to a variety of quality standards. So that you can attract people who are fascinated by both you as well as the incentive, make absolutely certain your gift or offer is tied to your business. For the second step, try to get people to comment on the competition post.
These suggestions can help you run a good competition on Facebook, increasing your visibility and boosting your following at the same time.
Social networking isn’t simple. Quality content can’t be subbed in for quantity. Companies can reach almost everyone on Facebook because of its enormous user base. The key to success is ensuring that your brand is well-known and well-recognized. To do it properly, you’ll need a lot of time and work.
Even well-known companies with a significant following must improve their content marketing strategy to guarantee that their posts are viewed. It ultimately boils down to providing your client with something of value.