With the social world extending vastly on the internet, content creators and online influencers get more and more traction as the days go by. Different forms of media are being materialized, uploaded, and consumed by the millisecond. Things will only go faster from here, so those who are strapped with the ride should surely prepare. The concept of media workflow optimization, content creation, and different forms of brainstorming and conceptualization are things that the modern content creator should focus on. Let’s take this step and talk about the process of content creation from scratch to end product, and let’s see how the makers of such media could maximize their product output.
Content creation and the creators
Content creation is the process of brainstorming, generating, and manifesting creative ideas that one could act upon. Usually, this starts with the conceptualization of different ideas, sometimes within a niche that the creator is highly specialized in. The end product may be different, but a vast majority of content creation starts with a pen and paper. The generated creative ideas are put into the paper, where it is visualized and concretized by using a system of workflows. From then on, this paper could be turned into a blog post, an infographic, a social media post, a YouTube video, and so many other things.
A content creator, on the other hand, is a person who’s known for making the content themselves. They may be involved in different levels of the process, but they are usually the sparks that ignite the flame of creativity within a group. A content creator can express his or her ideas through different mediums and channels, and the subjects are endless. He or she could create educational videos, political infographics, persuasive essays, informational blog posts, fun social media points, and so much more. Basically, the content creator is the one who makes content.
Maximizing their output
Some content creators are totally fine with doing what they love without wanting to reach a broader audience. Their goal is to simply create content, and that is where their passions lie. A majority of these people, however, want to expand and grow their passions into profitable businesses. Famous YouTubers gain income through advertisements, sponsors, merchandise, and even collaborations with other personalities. They grow their audience with content that is highly favored by the algorithm. They constantly remind their viewers to subscribe to their channel and/or follow the social media accounts they have. These types of people could benefit greatly from media workflow optimization.
Of course, there is a process in content creation. Aside from brainstorming ideas, there is also the process of planning different aspects of bringing that content to life. Let’s take a video, for example. After drawing out the initial plans in pen and paper, planning for the conversion of text to video will ensue. Hiring actors, planning shoots, and readying the scenes by which the shoots will happen are all part of the process. Collaborating with other people also happens, especially with those who have a specific set of skills that could spruce up the video. After the shoot, video editing will ensue. The raw video is converted to consumable content appropriate to the website it will be posted.
Colors, sound, advertisement placement, sponsor spots, and video length are all considered in editing videos. Then comes the timing of the upload, promotion of the video across different platforms, and the video analytics after data has been collected. The world of content creation on videos alone is very vast, and optimizing workflow is surely the key to growth. Hiring specialists that excel in making the efficiency of your workflow as high and seamless as possible is something that will benefit you greatly as a content creator. The fewer hiccups and bumps in the road, the faster you can upload the video.