Vacation rental firms, for example, seek to get visitors from all over the globe.Foreign visitors will find plenty of great options to choose from while searching for apartments for rent in Dallas, all of which offer convenient access to the city’s top attractions. What are some of the greatest techniques to attract these overseas visitors? Of course, by converting your website into numerous languages.
Despite the popular belief that “everyone speaks English,” the language ranks only third in the globe in terms of total native speakers. When you consider that over 76 million foreign visitors are expected to visit the United States in 2024, it’s evident that if your vacation rental website only supports English, you might be losing out on a lot of international reservations.
Advantages of a Vacation Rental Website in Multiple Languages
A bilingual vacation rental website has several benefits. Simply said, it makes sense to ensure that your booking website is accessible and intelligible to everyone. But that’s not all; it may also boost conversion rates and revenue. This is how!
Outperform your competitors
Have you ever gone to a restaurant in another country and wished the menu was in English? That’s precisely how foreign visitors feel when they come upon a website that isn’t accessible in their native language.
While many tourists will know some basic English words to get by, it is much more comfortable for them to go through the amenities and terms and conditions in their mother language when it comes to interpreting the terminology that comes with renting a holiday home.
Having a bilingual vacation rental website might potentially be the deciding factor in giving you an advantage over your rivals in the same industry. You will not only attract the interest of non-English speaking website visitors, but you will also make them feel at ease surfing your website.
Vacation rentals are all about providing a home-away-from-home experience, and it all begins with your website’s language choices.
Increase your potential market.
According to a United Nations World Tourism Organization survey, Chinese tourists are the world’s top tourism spenders. Furthermore, German, Russian, French, Italian, and Brazilian visitors all rank in the top ten – are alarm bells already ringing? Furthermore, according to Phocuswright’s study, the European holiday rental industry is as huge as the US market.
The figures speak for themselves: one in every four European visitors has stayed in a holiday rental, compared to one in every ten US visitors. Italian, German, French, Greek, Spanish, and Portuguese are all popular languages among international visitors, with the latter two being extensively spoken in North and South America.
Translating your website into different languages is the simplest method to efficiently attract foreign visitors and capitalize on this increase. Not only will you boost foreign bookings, but you will also benefit from your SEO efforts and Google ranking as a consequence.
Create trust
Hopefully, translating your website will boost the number of people that come to your page. As a result, you may raise awareness of your vacation rental brand.
There is widespread agreement on the internet that a corporate website with various languages represents a trustworthy, global corporation. Some cultures and locations still have reservations about purchasing vacations online. Offering a language, they are more comfortable with helps them to clear up any concerns and make them feel more confident while booking.
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Boost traffic
SEO guru Neil Patel experienced a 47 percent spike in search traffic in only three weeks after translating his site into 82 different languages. While vacation rental owners should not anticipate rapid results, this experiment demonstrates that there is a definite relationship between website languages and traffic.
Increased traffic might also have a favorable impact on reservations. For example, you may have more overseas visitors looking for excellent value bargains during your low or off-season. They are more likely to book if they see your website during their search (and, more crucially, if they comprehend everything).
Simple to use
Most website builders or CMS software will be pre-configured to accept numerous translations of your website’s content. However, the essential thing to do is to investigate the languages that would be most relevant and successful for your vacation rental company.
Begin by reviewing your Google Analytics to determine where your website visitors are coming from and what languages they speak. Additionally, go through your database of previous visitors and prospective reservations. Are there any patterns in terms of the countries they visit?
After determining the most significant languages, you may begin to consider translations.
Some vacation rental software allows you to use Google Translate to translate components such as property descriptions automatically. Although this is a fantastic beginning point, Google Translate is not perfect. Therefore, we suggest having your text double-checked by a native speaker. Your bilingual vacation rental website will seem professional and reliable as a result.
View the results
According to the “Future of Travel” research conducted by VICE and TransPerfect, just 14% of travelers feel comfortable planning or booking in a language other than their native tongue. However, if there is regional material to aid with planning and booking, 73 percent are more inclined to book.
You may boost guest happiness, attract more visitors, and make each interaction matter by translating your website into several languages. It’s even the law in several multilingual countries to have your company website in both languages.
“The regulations in Quebec are quite rigorous, and entrepreneurs are compelled to provide all services in French,” stated KABIN Sutton’s owner. Since the outset, their bilingual vacation rental website has given them an edge since they can easily target both national and international tourists.
An inexpensive marketing approach
While incredibly successful, translating your website is a low-cost marketing tactic. According to a Demand Metric infographic, content marketing costs 62% less than conventional marketing, and 78% perceive a connection with a firm that provides personalized content. However, if you want to get visibility while saving money, a website translated into many languages is the way to go.
Conclusion
A bilingual vacation rental website allows short-term rental operators to connect with more tourists worldwide, increase foreign reservations, and develop a trustworthy, respectable brand. What exactly are you waiting for?
