Plastic surgery and art have a consistent relationship. Cosmetic surgeons are obsessed with perfecting the human form, correcting imperfections, and creating an aesthetic image for their clients. This emphasis on perfection and the most functional and pleasing design is also evident in designing websites that will promote plastic surgery practices.
To establish your plastic surgery business online, you need a beautiful and functional web page. It’s your virtual clinic where your prospective patients can learn more about your expertise and your services. Your website is your extension, so it must serve your clients’ interests and needs.
Qualities of a Stunning Website for Plastic Surgeons
As a plastic surgeon, you have a distinct practice. You need a website that can convey your expertise and provide insights about the different plastic surgery services you offer. An excellent website for your practice has the following web design elements.
People visit your website to find information about your services and not check your slick web design. Therefore, a simple website will suffice to guide your audience through the sales process. Remember that deciding on a plastic surgery procedure is usually long and complicated. So, help your audience make accurate and pressure-free decisions.
Observing Visual Hierarchy
Creating a visual hierarchy is arranging your site elements, ensuring that your audience checks out the essential parts of your site first. Your goal is to naturally lead your audience to take the desired action, and this is possible by adjusting the appearance and structure of your site elements.
Seamless and Consistent Navigation
Your website must be intuitive, and movement must be frictionless. Your visitors must land on your page and won’t feel overwhelmed with site navigation. The overall website look and feel must be consistent. These have a significant impact on user experience and website usability, which are factors in ranking your site higher on search engine results pages.
Your plastic surgery website must have a responsive design, whether desktop or mobile. A flexible site structure fits various types of user devices. Web designers do this by using HTML templates compatible with mobile devices. And aside from compatibility and responsiveness on all devices, your website must also complement all browsers (Chrome, Firefox, Edge, or Safari).
A good website must be accessible to everyone, even users with physical disabilities or limitations. Your cosmetic surgery site must follow the Web Content Accessibility Guidelines or WCAG created by the Web Accessibility Initiative and the World Wide Web Consortium.
These guidelines ensure that your site works across various assistive technologies, tools, and browsers and that your content is perceivable and understandable for all visitors.
Adhering to Web Conventionality
A creative and vibrant website design is expected of modern sites, but sticking to conventional rules should never be overlooked. Traditional web design elements such as logo and navigation pane placements, links and button appearances, and shopping site icon’s operability are anticipated by users. Ignoring these conventions may cause discomfort and frustration, affecting the user experience.
How a Stunning Website Design for Plastic Surgeons Comes to Life
According to Digital Authority Partners, a fantastic website design can help plastic surgeons launch their practice online and increase foot traffic to their local clinics. Now that you have a clear idea of what a fantastic plastic surgery website looks and feels like, let’s dive deeper and check out how designers come up with top-quality webpage designs for professional sites.
Identify Website Health
A web designer will conduct an assessment to check your website’s appearance, ease of use, accessibility, and safety. During this initial assessment, you will submit your website URL to the designer. Expert web designers will evaluate the website quality using metrics such as overall design, style, usability, search optimization, content, and security.
They may also use website speed testing tools and link checkers. You will receive reports generated from these tools and checklists. They will then schedule a meeting to discuss these findings and how they will proceed with improving your website design.
Create a User-Friendly Web Design
It is vital to consider responsive web design. Note that people access the web to look for services, products, and companies using different devices. Your website must be visible, accessible, and responsive no matter what device your customer uses. Consider these strategies to achieve a user-friendly design.
- Simplify and shorten your navigation pane.
- Place essential links front and center; less important ones should be along the footer.
- Utilize descriptive keywords to highlight navigation options.
- Remove unnecessary content on your sidebar as these can be distracting.
Publish High-Quality Content
Let’s face it: plastic surgery websites primarily serve affluent patients and have a lot of options when it comes to expert services. With these in mind, your website must excel in design and content.
Your content must engage your audience. You need to establish your practice and show that you’re the expert in your field. Make sure your audience finds answers to their cosmetic surgery questions from your site, and afterward, consider your service. Here are a few topics you can focus on.
- Introduce plastic surgery procedures that you cover.
- Compare cosmetic surgery procedures, and consider alternatives and non-surgical solutions.
- Highlight innovations and recent developments in your cosmetic surgery field.
- Include current news related to your field of plastic surgery.
Capture Top Leads
Deciding which plastic surgery procedure and whether to get one or not is not done overnight. Most people take their time to consider all aspects of a procedure, especially the cost, and any adverse effects.
Although converting a visitor to a paying customer takes time, you can turn the customer journey into a lead generation opportunity. Use the following strategies.
- Add forms on your landing pages to collect visitor names, locations, and emails.
- Offer a reward or a discount for customers who sign up early for your services.
- Use quizzes, tests, and other lead generation tools.
- Add links to your social media accounts.
Plastic surgeons will benefit from having a great website. A great site can improve efficiency and effectiveness in providing patient care. Plastic surgeons can use their websites to offer updated, helpful, and reliable information about their services and boost their brand of practice locally and beyond. Partner with an expert website designer to create the best cosmetic surgery website for you and your clinic.