Product photography is the process of taking photos of a physical product, usually as it appears on a store shelf or website. It is a crucial part of marketing for any business that wants to sell their products online, as well as being necessary for some industries. There are many suppliers and services that offer this service at various prices, so we have compiled an overview to help you decide which option suits your budget.
Factors that affects Product Photography prices
Below are some of the factors that will affect the price of Product Photography.
Cameras and other equipment used in the photography will be expensive, so if your budget is low, you will have to adjust to your budget. The number of images you need taken and the quality needed also affects price. Most photographers offer different packages with varying prices depending on your needs.
Number of Products to Photograph
If you need to take photos of many products, the cost will increase. This is because the photographer will have to travel from place to place and carry enough equipment for each photo shoot. Usually photographers will offer you a discount on your second or third set of product photography photos if they are taken in the same location.
If you need to photograph products that require special measures, it may cost you more. This can be a variety of factors from precautions to take with the product, or because it is difficult to position the product in a way that is visually appealing. You should make sure that any special needs are explained clearly or insurance should be taken out to protect your investment if they are not completed correctly.
Project Management and Editing Services Included?
Most photographers will offer you a basic package, comprising of them taking your photographs and editing them for you. Usually this will cost extra but some may include these services as part of their basic package. Additional editing of the product photographs may cost you extra.
Timeframe of Photography
How quickly do you need the photos taken? Some photographers can offer you a faster turnaround time, which will be costlier. If your photos are needed in a hurry to put them up on your website or advertise the products, there might be an additional rush charge for this. This can also apply to editing depending on if the photographer is able to deliver the final product within your required time frame.
Quantity of Photos Required
Depending on how many photos you need taken and whether they are being taken of a single product or multiple products, this will affect price. Most companies will offer you a discounted rate if you are purchasing more than one photo shoot at a time, but not all companies. There may be additional fees for larger quantities of photos if there is a need for more than one photographer to be hired.
You should make sure to negotiate the prices so that you don’t pay over the odds for your product photos. Be wary of hidden costs like unedited photographs and extra costs for special products or services.