Google has recently released a new update in the last couple of years and described it as a significant update named BERT. This novel update will understand the query, which is based on context. The BERT update is aligned to improve language understanding, as Google was deficient at understanding the long-tail, context-based searches previously. As a sequel, the conversational queries are easy for Google to predict, and display more relevant search results. Keep reading to learn three tips on how BERT enhances natural language understanding.
1.Creates a Smooth Search Experience
BERT is the inception of its worldwide rollout and includes dozens of languages to create a smooth search experience by simply understanding the context. Speaking of which, BERT will affect 10% of Google search queries, which is already a vast number. Whether you provide recurring billing software, SaaS services, or other types of benefits, make sure you can get found by users.
BERT will also alter the ranking factors and featured snippets. Google will hook mixing pages and drive more traffic to an increased number of pages and some pages will get more traffic than the other ones. But occasionally, flawed pages will be getting more traffic and vice versa. However, the BERT update will not be utilized for 100% of the searches and will be applied to 1 in 10 searches, because it’s a complicated update and is only being used for a limited number of searches.
Thanks to the smooth search experience you can now save time by searching relevant information quickly, allowing you to be more productive in daily work.
2. Provides More Filtered Results
Some websites will remain the same, a few will decline, and several others might be on the rise, while the update’s main target is neither traffic nor SEO. Short-tail keyword searches will be depicting the same results because the obvious outcomes for any basic searches will remain the same. BERT will provide more sieved results according to the search intent in any language or context.
BERT is the first step towards more accurate search results. It is an opportunity to drive traffic with content that is organized and more focused on generating local traffic with relevant phrases and keywords.
3. Increases search results with a broader range of languages
Google implemented BERT to facilitate the search process by making it simpler and more efficient for everyone around the globe.
One of the strongest features of this type of approach is the ability to incorporate concepts of one language so as to transfer the ideas to other languages. Therefore, it is possible to build algorithms based on learnings gained through advancements relating to English as it is a dominant language used by many web content creators and adapt those results to the other language accordingly. By doing so, search can provide a better user experience across the multiple languages it supports.
In terms of featured snippets, Google has implemented a BERT algorithm to enhance featured snippets across the nearly twenty destinations for which this functionality is currently accessible, thereby experiencing notable advancements with languages like Korean, Portuguese, and Hindi.
Google’s BERT update has been helping to provide more filtered search results since the update makes it easy to understand the context of natural language conversational queries and helps better match those queries with more relevant results.